The Center's research and education programs aim to develop and disseminate industry-relevant knowledge that will focus on five core themes of major concern to pulp and paper firms:
the globalization of the Industry, a process that raises strategic questions for this highly traditional, region-based branch of the economy;
enterprise effectiveness, involving the US industry's struggle to develop management structures and practices that will enable it to remain competitive internationally;
workplace transformation, which involves organizational changes aimed at developing newer and more flexible work systems that can achieve the higher levels of quality and productivity the Industry will require;
innovation, centering on how firms might better harness their scientific and technical knowledge for product or process innovation; and finally,
the community, involving the complex interactions between firms and the social, organizational, and political environments in which they are embedded.